Webpower obtained the ISO 9001:2008 and ISO 27001:2013 certifications today. Whereas the first concerns a quality standard, the second is a standard for information security. Both certificates have been obtained thanks to the Integrated Management System developed in-house. The final audit of Webpower by Certification International took place from 16 to 18 December, 2014. For
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On January 1st, 2015, Webpower will switch to a new pricing model for its e-mail marketing automation product. The new pricing method is more in line with Webpower’s approach to adding value that focuses on client contacts and database. The new pricing model is contact database-based (CPL). Previously, pricing was volume-based (CPM). The reason for
Webpower, leader in e-mail marketing automation has acquired the Dutch startup Science Rockstars. Science Rockstars specialises in intelligent data solutions and is co-founder of persuasion profiling. Webpower sees persuasion profiling as the next step in personalised marketing. Both companies are excited about joining forces. Through the acquisition of Science Rockstars, Webpower acquires the technology and
webpower email marketing automation platform provides mobile marketing with a new impulse through push app triggerswebpower | 18 August 2014
Several weeks ago, the new webpower interface went live. As from today the platform is further enhanced with new features. The most striking are the push app triggers, an innovative help function for retargeting mailings. From today webpower users can send out mobile push app notifications based on preset triggers. After email and SMS, push
Power sessions to prepare marketers for the future. Technology has long been CIO territory, and at most a tool for the CMO. But that is changing: according to research by Gartner, in 2015 the CMO is going to invest more money in technology on average than the CIO. Webpower predicts high investment in one-on-one marketing.
Today webpower presents its heavily renewed email marketing automation platform in which the marketer plays a central role. The platform is user-flow driven and a new cockpit provides the user with insight into current campaigns from any screen, so action can be taken immediately if the results fall short of expectations. Together with this occasion,
Innovative one-on-one marketing is the future. If you want proof, just look at online fashion platform Glamour Sales, which reaches their Chinese customers directly through various channels including the WeChat app. Webpower made it all possible and envisions similar opportunities for European companies. Glamour Sales is the largest Chinese e-commerce platform for luxury fashion and
On June 15th webpower will present version 10 of its email marketing automation platform. The new version has got a new Graphical User Interface (GUI), specially designed for the (email) marketer. The new version has a simplified menu structure, brighter colors and provides direct insights into campaign performances. European and Chinese User Experience experts designed
Mobile is more popular than ever amongst digital marketers, due to the strong uprise of smartphones and tablets. According to Google Think Insights smartphone penetration in Europe has grown between 20% and 40% since 2012. In China this is even more than 40%! Thanks to this mobile revolution it is possible to communicate one-on-one with
On Thursday evening the Benelux Chamber of Commerce (BenCham) Shanghai hosted the second edition of the Best of BenCham at the Grand Hyatt in Shanghai. The Awards Gala Dinner was celebrated with three different business awards which were given to successful Benelux companies in China. With almost 250 guests, representing the Chinese and Benelux business