Today webpower presents its heavily renewed email marketing automation platform in which the marketer plays a central role. The platform is user-flow driven and a new cockpit provides the user with insight into current campaigns from any screen, so action can be taken immediately if the results fall short of expectations. Together with this occasion,
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Innovative one-on-one marketing is the future. If you want proof, just look at online fashion platform Glamour Sales, which reaches their Chinese customers directly through various channels including the WeChat app. Webpower made it all possible and envisions similar opportunities for European companies. Glamour Sales is the largest Chinese e-commerce platform for luxury fashion and
On June 15th webpower will present version 10 of its email marketing automation platform. The new version has got a new Graphical User Interface (GUI), specially designed for the (email) marketer. The new version has a simplified menu structure, brighter colors and provides direct insights into campaign performances. European and Chinese User Experience experts designed
Mobile is more popular than ever amongst digital marketers, due to the strong uprise of smartphones and tablets. According to Google Think Insights smartphone penetration in Europe has grown between 20% and 40% since 2012. In China this is even more than 40%! Thanks to this mobile revolution it is possible to communicate one-on-one with
On Thursday evening the Benelux Chamber of Commerce (BenCham) Shanghai hosted the second edition of the Best of BenCham at the Grand Hyatt in Shanghai. The Awards Gala Dinner was celebrated with three different business awards which were given to successful Benelux companies in China. With almost 250 guests, representing the Chinese and Benelux business
Webpower, an international company offering email marketing automation solutions, has reached 10th place on the Main Software 50 list. The Main Software 50 is an initiative by Main Capital Partners, a specialized Private Equity Agency, that invests in established software companies. The yearly ranking is an overview of the most successful independent Dutch software companies.
Beeckestijn Business School and webpower will work together to share their knowledge in the field of email marketing automation and customer engagement. Jacco Bouw, CEO of webpower and Hans Molenaar, managing director of Beeckestijn, signed the partnership recently. Laura Nuhaan is CMO at webpower and lecturer at Beeckestijn. In the Netherlands, Beeckestijn provides a knowledge
Webpower and Veritate started a strategic partnership together to offer businesses more options in the area of smart email marketing and communication. Customer insights is at the heart of this. Two things have led to this partnership: on the one hand changing online and social purchasing habits and on the other hand the importance of
Today, webpower announced that Laura Nuhaan has been appointed as Chief Marketing Officer (CMO). Today, webpower announced that Laura Nuhaan has been appointed as Chief Marketing Officer (CMO). As a result of the company’s accelerating growth in Europe and Asia, webpower has decided to strengthen the global marketing team with a new CMO. With over
International e-commerce specialist Salesupply and emailmarketing service provider webpower join forces in a strategic partnership. Due to the extensive international expertise in the field of e-commerce, emailmarketing and customer intelligence Salesupply and webpower are capable of helping e-commerce companies increase their conversion. Salesupply AG is specialized in sales support services for all e-commerce activities in